Terms of Service

1. Acceptance of Terms

By accessing or using any part of the Services, you confirm that you are at least 18 years of age, have read and understood these Terms, and have the legal authority to enter into a binding agreement. If you are using the Services on behalf of a business or organization, you represent that you have the authority to bind that entity to these Terms.

We reserve the right to modify these Terms at any time. Material changes will be communicated via email and/or a prominent notice on our website at least 14 days before taking effect. Your continued use of the Services after the effective date constitutes your acceptance of the revised Terms. Where you are asked to tick a box to accept these Terms, for example when you create an account, request a guide, register for a workshop or buy an engagement, you are bound from the moment you tick it, and we keep a record of which version you accepted and when.

2. Description of Services

Notebook of a COO provides education and services for small business owners. Our Services include:

• Free Operator Assessment, a business operations diagnostic tool
• Free Operator Guides: the Foundation Builder Field Guide, the Stuck Operator Diagnostic Guide, the Scale-Ready Audit Guide, and How to Read a P&L (PDF downloads)
• The Notebook of a COO Podcast, freely available on all major platforms
• The Small Business MBA, a free membership with every course, a certificate earned on graded work, live financial tools, an operator community, a free live class every week, and new programs each month
• Small Business MBA Live, a paid add-on to the free Small Business MBA: live sessions every week, their replays, priority questions and a private members' community, billed at $99 a month or $990 a year and renewing automatically until you cancel
• The Daily Post System, a paid course inside the Small Business MBA: eleven lessons, the worksheets and a 30 day calendar, $67 paid once
• The Boardroom, The Private Office and The Executive Suite, three programs offered by application (The Boardroom's founding seats also during a live session we host): a one year coached program for business owners, led by our coaches with JT Taylor MS, MBA (The Boardroom, twenty founding seats), and one year of everything in The Boardroom with a monthly 1:1 with a senior coach and a quarterly session with him (The Private Office, eight seats), and one year of everything in The Private Office with our team working inside the business on one constraint each quarter, a weekly working session and a direct line to JT and the team (The Executive Suite, five seats). Each is priced in the written offer we send after an application is accepted, or, for a Boardroom seat offered in a live session, in the offer shown there
• Visibility Plans, done-for-you marketing billed monthly and month to month: Found ($695/mo) and Chosen ($1,995/mo); a plan bought at a 2027 Jump Start price keeps that price (section 7.7)
• The Visibility Audit, a paid one-time marketing audit at $2,000, credited to whatever you start within 30 days (section 7.11), and also included in every Visibility Plan
• The Full Website Build or Rebrand, a paid one-time project from $7,500, priced in a written proposal after a free Build Call: an entire new website or a full rebrand that comes with its own Marketing Director agent (section 7.6), including everything in the Found plan, delivered in one to three months
• The Operator Build: custom software built around one business, scoped in writing and billed at milestones
• Your Next Hire: AI agents (Marketing Director, Lead Generator, Sales Director, Customer Success Director and Chief of Staff) and The Operator Team, a setup fee and then a monthly fee from the day the agent goes live, plus the third party tools the agent uses

All free Services are provided for informational purposes. The Operator Build is a professional service governed by these Terms and the written proposal or scope you accept. Your Next Hire is governed by these Terms and the offer you buy at checkout. Small Business MBA Live is governed by these Terms and the plan you choose at checkout. Visibility Plans, the Visibility Audit, and the Full Website Build or Rebrand are governed by these Terms and the offer you buy at checkout or the written proposal you accept. We do not guarantee specific business results, revenue outcomes, or return on investment, and we do not guarantee search rankings, map placement, or mentions in AI answers.

3. Eligibility

To use the Services, you must be at least 18 years of age and have the legal capacity to enter into a binding agreement. If you are using the Services on behalf of a business, you represent that you have the authority to bind that entity to these Terms. By providing your email or business information to download a guide, take the assessment, join the community, or engage our paid Services, you agree to provide accurate information and notify us at inquiry@notebookofacoo.com of any unauthorized use of your account or engagement materials.

4. Work with the Team

4.1 Scope

Work with the team starts with a free Build Call. Any paid work that follows it, including The Operator Build (section 5), is scoped on that call and set out in a written proposal: the scope, the price and the timeline. Nothing is charged before you accept that proposal in writing.

4.2 Payment and Term

The proposal states the fees, how they are billed and any minimum term.

4.3 Ending the Work

Either side may end work under a proposal on 30 days' written notice through the Small Business MBA, after any minimum term in the proposal.

5. The Operator Build

5.1 What It Is

The Operator Build is custom software built around one business, which replaces tools it rents. The scope, the price range and the timeline are set out in writing before any payment. Larger builds start with a paid spec phase that turns the scope into a full plan before any code is written.

5.2 Payment

Builds are invoiced at milestones by bank transfer, as set out in the written scope.

5.3 You Own It

When the build is paid for, you own the code written for you and the accounts it runs on, outright. We may reuse general components and know-how that are not specific to your business.

5.4 The Website Bonus

While the offer runs, the next ten Operator Build clients also get a full website build included. It ends at ten.

6. Your Next Hire

6.1 What an Agent Is

An agent is a trained AI role listed under Your Next Hire when you buy it (today the Marketing Director, Lead Generator, Sales Director, Customer Success Director and Chief of Staff) that works for your business under a playbook written from your intake. The Operator Team is all of those roles working together, as listed when you buy it. The Chief of Staff is available to a client with two or more agents, or as part of The Operator Team. Each role is trained by people on our team with 10 to 20 years in the job, and that training is updated every month.

6.2 Your Approval

Nothing an agent makes publishes, spends money or goes to a customer until you approve it. You may loosen that one task at a time, in writing inside the Small Business MBA. You are responsible for what you approve.

6.3 It Says It Is AI

Any agent that talks to the public says it is AI.

6.4 Fees

Each agent has a setup fee, charged at checkout, and a monthly fee. The amounts are the ones shown to you at checkout. If we agree it with you before you start, the setup fee can be paid in three payments by milestone instead (section 7.12). The setup fee includes training your agent on your own business. The monthly fee starts on the day your agent goes live, is billed monthly in advance to the card you used at checkout, and includes the monthly training update and a one page report.

6.5 The Setup Refund

The setup fee is refunded in full if you stop before the kickoff call. After the kickoff call it is not refundable, except under our 30 day promise (section 6.6).

6.6 The Timeline and Our 30 Day Promise

A single agent goes live 14 to 30 days after you send your intake, and The Operator Team 21 to 30 days after. The monthly fee never starts before your agent is live.

Our promise: your agent is live within 30 days of the day you send your completed intake, or we refund your setup fee in full. For The Operator Team, that means every agent in it. Days we spend waiting on you do not count toward the 30: for your kickoff call, for access to a tool your agent needs, or for an approval during practice week. We tell you inside the Small Business MBA when we are waiting on you.

If the 30 days pass and your agent is not live, ask us inside the Small Business MBA and we refund the setup fee you have paid. Work on your agent then stops, unless you and we agree in writing to finish it. This promise is about our delivery date. It is not a promise of any result (section 15).

6.7 Places Each Week

We start a limited number of setups each week. When a week is full you may take a free place on the waitlist, which holds the next open week and charges nothing until that week opens.

6.8 Your Tools and Your Data

We never ask for your passwords. Your tools are connected through secure invites or sign-in permissions you grant and can revoke at any time. Your data stays yours, and our access ends when your agent stops.

6.9 Lawful Use

You confirm you have the right to contact the people your agents contact, and your agents honor every opt out.

6.10 Ending the Monthly

You may cancel the monthly at any time inside the Small Business MBA. It ends at the end of the month already paid, and no refund is given for part of a month.

6.11 The Playbook

The playbook written for your business is yours to keep. Our methods, checks and systems stay ours.

6.12 Third Party Tools

Your agent may use tools and services from other companies, for example for images, voice and video. You hold those accounts in your own name and pay those companies directly. Their fees are not part of ours, and their terms apply to your use of them.

6.13 Running Your Agent Yourself

After you have paid three monthly fees, you may ask us to hand your agent over so that you run it yourself. We recommend waiting at least six months, so the agent is fully built and tested first. We hand over the agent as it stands on that day. The monthly fee ends on the day of the handover; no refund is given for part of a month.

6.14 After the Handover

Once your agent is handed over, it is yours to run and it is your responsibility. We no longer update it. Notebook of a COO and its affiliates are not responsible for the agent's output, quality or integrity after the handover, including any change made to it by you or by anyone else.

6.15 License

Your agent is licensed to you for use in your own business. You may not resell it or share it with another business.

7. Billing, Payments, and Refund Policy

7.1 Payment Processing

All payments are processed securely through Stripe. By providing payment information, you authorize us to charge the applicable fees to your payment method.

7.2 Failed Payments

If a payment fails, we will attempt to process the charge again within a reasonable time. If payment continues to fail, your account may be suspended or downgraded. You are responsible for keeping your payment method valid and up to date.

7.3 Refund Policy

Refunds for our paid Services are as follows:

• Visibility Audit ($2,000): Full refund if requested before the kickoff session. After the kickoff session, refunds are not available as work has begun. A refunded audit carries no credit (section 7.11).
• Visibility Plans: Month to month. Cancel before your next billing date and you will not be charged again. A month already paid is not refunded once its work has begun.
• Small Business MBA Live: Cancel anytime and you will not be charged again; your Live access runs through the end of the month or year you have paid for. A period already paid is not refunded, except that an annual plan canceled within 14 days of its first payment is refunded in full, unless you have started your Your Last Website build on that plan (section 7.13).
• Game Rooms: Cancel anytime and you will not be charged again; you can host your room through the end of the month or year you have paid for. A period already paid is not refunded, except that a yearly plan canceled within 14 days of its first payment is refunded in full (section 7.14). A free beta room is never charged.
• Paid courses (such as The Daily Post System): All sales are final. A paid course opens in full the moment you pay, so no refund is given, except where the law requires one (section 7.9).
• Your Last Website: All sales are final. The build tools open in full the moment you pay, so the $495 is not refunded, except where the law requires it (section 7.13).
• The Boardroom, The Private Office and The Executive Suite: Full refund if requested before your onboarding call, the first session of your seat. After your onboarding call, payments made are not refunded, because a seat held for you is a seat no one else can take. On a monthly option, the remaining payments stay due (section 7.10).
• Full Website Build or Rebrand: Full refund if requested before the kickoff session. After kickoff, pro-rata refund for any unperformed work.
• Your Next Hire setup fees: Refunded in full if you stop before the kickoff call. After the kickoff call they are not refundable (section 6.5), except that the setup fee is refunded in full if your agent is not live within 30 days of your intake (section 6.6).

How to request a refund: contact inquiry@notebookofacoo.com. Refunds are processed within 5 business days to the original payment method. Beyond the windows described above, refunds may still be issued at our discretion in cases of verified failure to deliver, or as required by applicable consumer protection law.

7.4 Price Changes

We reserve the right to change engagement pricing at any time. Existing clients are not affected mid-engagement. Price changes apply to new engagements and to renewals after the current minimum term.

7.5 Visibility Plans

Visibility Plans are billed monthly in advance through Stripe, starting on the day you check out, with no setup fee and no minimum term. You can cancel at any time by emailing inquiry@notebookofacoo.com. Cancel before your next billing date and you will not be charged again; your plan runs through the end of the month you have paid for. The full scope of each plan is described on the Marketing Services page.

7.6 Full Website Build or Rebrand

The Full Website Build or Rebrand starts on a free Build Call and is not sold at checkout. It is priced from $7,500, at the price set out in the written proposal you accept, and it can be paid in one payment or in three payments by milestone (section 7.12). It takes one to three months, depending on your business, and includes everything in the Found plan, so your business is set up properly from day one.

It comes with a Marketing Director agent, trained on your brand to run the site and your marketing. The agent's setup is part of the price. When the build is complete, you choose how the agent is run. You or your team can run it yourselves: we hand it over as it stands on that day, no monthly fee is charged, and sections 6.14 and 6.15 apply. Or we run it for you at the Marketing Director's monthly fee, $1,200 a month today, plus the third party tools it uses, and section 6 applies from the day it goes live. The 30 day promise in section 6.6 is for an agent bought on its own; an agent that comes with a website follows the timeline of the build.

7.7 The 2027 Jump Start

Through October 31, 2026 at 11:59 PM PST, or until 10 clients have joined, whichever comes first, the Visibility Plans Found and Chosen are offered at 2027 Jump Start prices, which are lower than their regular prices. The 10 spots are one pool across both plans, and each client counts once. Once the offer ends, new purchases are charged at the regular prices, which our site shows beside the Jump Start prices while the offer runs.

A Visibility Plan bought at a Jump Start price keeps that price for as long as it continues without cancellation, and section 7.4 does not change it. If it is canceled and started again later, the price in effect at that time applies. The Visibility Audit and our other paid Services are not part of the 2027 Jump Start.

7.8 Small Business MBA Live

Small Business MBA Live is a paid add-on to the free Small Business MBA. It is billed in advance through Stripe, monthly at $99 or yearly at $990, starting on the day you check out, and it renews automatically at the end of each month or year until you cancel. You can cancel at any time in the member portal (Account, then Manage billing) or by emailing inquiry@notebookofacoo.com. When you cancel, you are not charged again, and your Live access continues through the end of the period you have paid for. One exception: if you bought Your Last Website on a monthly plan, your plan runs for at least three monthly payments after that purchase (section 7.13). You can switch between the monthly and annual plans in the same place.

About 30 days before an annual plan renews, we email you a reminder with the date, the price and how to cancel, and we send the same reminder once a year on a monthly plan. If we change the price of Small Business MBA Live, we email you at least 30 days before the new price applies to your plan, and you can cancel before it does. If a renewal payment fails, your Live access continues while Stripe retries the charge (section 7.2); if the payment is not made, Live ends.

The weekly live sessions and their times are listed in the member portal and may change; we tell Live members before any change. Canceling Live, or Live ending, never closes your free Small Business MBA account.

7.9 Paid Courses

A paid course, such as The Daily Post System, is a digital product. You pay once, at the price shown at checkout, and the course opens at once on the member account you bought it with. It is yours to keep on that account for as long as we operate the Small Business MBA.

A paid course is for that one account. You may not share your sign in, and you may not copy, share, resell or republish the lessons, the videos, the worksheets or anything else in it. The course and everything in it remain ours (section 9).

Because a paid course opens in full the moment you pay, all sales are final and no refund is given, except where the law requires one. If a payment is reversed through a dispute or a chargeback, access to the course is removed.

A course that is included with Small Business MBA Live stays open to a Live member for as long as that membership is active.

A course teaches a method. What you do with it is your own decision, and we do not promise any result (section 15).

7.10 The Boardroom, The Private Office and The Executive Suite

The Boardroom, The Private Office and The Executive Suite are offered by application. Applying does not create a seat or an obligation on either side. If we accept your application, we send you a written offer inside the member portal with what your seat includes, its price and how it can be paid. A seat is yours when the first payment is made. The Boardroom's founding seats may also be offered during a live session we host; the offer shown there states what the seat includes, its price and how it can be paid, the seat starts the day you pay, and you accept it by paying.

A seat runs for one year from the start date in your offer. You can pay for the year in full, or in twelve, six or three monthly payments that add up to the same price. A monthly option is a way to pay for the one year seat. It is not a month to month plan: a seat is a one year commitment, and by choosing a monthly option you agree to make every one of its payments. A seat does not renew by itself. Before your year ends we tell you whether you are invited back for another year and at what price, and you decide. A founding member of The Boardroom who is invited back keeps their founding price.

Seats are limited. The Boardroom opens with twenty founding seats and may open later cohorts, The Private Office has eight, and The Executive Suite has five. A seat is for you and your business alone and cannot be shared or passed to someone else. In The Boardroom, your calls, your monthly table and your 90 day plan are with your coach or a coach of ours; JT teaches the Small Business MBA Live classes and takes part in The Boardroom's private community. In The Private Office, your monthly 1:1 is with a senior coach and your quarterly session is with JT. In The Executive Suite, our team works inside your business on one constraint each quarter, with a weekly working session, and you have a direct line to JT and the team, answered within one business day. Session days and times are set with you or with each room and may change; we tell you before any change. If your coach or JT cannot hold a session, we move it to another date.

What members share in a room stays in the room. You agree not to disclose another member's business information outside it (section 8).

The rooms give you coaching and counsel. What you decide and do in your business is yours (section 16), and we do not promise any result (section 15).

7.11 The Visibility Audit Credit

The Visibility Audit is $2,000, paid once. If you start a Visibility Plan, a Full Website Build or Rebrand, or a Your Next Hire agent or The Operator Team with us within 30 days of the day you paid for the audit, the $2,000 is credited to it: we take it off what you owe for that Service, starting with the first payment, until it is used up. If a payment has already been charged in full, we return the difference.

The credit is used once, for one Service. It is not paid out in cash, and it ends 30 days after the day you paid for the audit. A refunded audit carries no credit. A Visibility Plan and the Full Website Build or Rebrand already include the audit, so it is not done twice and you do not pay for it twice. The Service you start is charged at the price that applies on the day you start it.

7.12 Three Payments by Milestone

These one-time prices can be paid in three payments instead of one, if we agree it with you before you start: the Visibility Audit, the Full Website Build or Rebrand, and a Your Next Hire setup fee. We send each payment as an invoice through Stripe. The first is due when you start and holds your place. The second and third are due at the milestones written in your invoice or proposal, for example your kickoff and your delivery or go-live. The three payments add up to the same price, with no fee and no interest.

Work pauses while a payment is overdue, and days we spend waiting for it do not count toward any timeline or promise in these Terms. A refund under section 6.6 or section 7.3 is of the amounts you have paid. The Operator Build is invoiced at milestones as its written scope sets out (section 5.2).

7.13 Your Last Website

Your Last Website is a set of tools in the member portal for building and publishing your own website. It is included with an annual Small Business MBA Live plan while that plan is active. On a monthly plan it is a one time purchase of $495, on top of your monthly plan, and it opens on the member account you bought it with. On an annual plan, starting your build ends the 14 day refund of that plan (section 7.3), and you confirm that before the build opens.

By buying it on a monthly plan you agree to keep your Small Business MBA Live plan for at least three monthly payments after the purchase. This agreement is an exception to the right to cancel at any time in section 7.8. If you ask to end your plan before those three payments are made, your plan stays active and is billed each month until the third payment, and it ends at the end of the month that payment covers.

All sales are final. The build tools open in full the moment you pay, so the $495 is not refunded, except where the law requires it. If the payment is reversed through a dispute or a chargeback, the build tools close.

If your Small Business MBA Live plan ends, the build tools, the checks and the updates close. The website you built and published is yours to keep. We do not promise any ranking, traffic, leads or sales from a website (section 15).

7.14 Game Rooms

A Game Room is your own room in our TikTok LIVE games: today Top Answer, Sketch Off, Imposter, Derby Kart, Last Card, Mimic, Imposter Manor, Bluff Off and Paddle Panic, and any game we add. It is billed in advance through Stripe, monthly at $29 or yearly at $290, starting on the day you check out. It renews automatically at the end of each month or year until you cancel. Each room is its own plan; a second room is the same price.

You can cancel at any time from Your Game Room in the member portal (Manage billing) or by emailing inquiry@notebookofacoo.com. When you cancel, you are not charged again, and you can host your room through the end of the period you have paid for. After that your room stops hosting, and its name stays held for you for 90 days so you can come back to it.

Your room name and your brand. You choose your room name at checkout. You may put your name, logo, colors and one link on your room, and you confirm you have the right to use them. We may refuse or change a name or a link that copies someone else's brand, misleads people, or breaks section 10. Your games page and your players' phones show a small "Games by Notebook of a COO" line.

Your LIVE is yours. You host your LIVE and you are responsible for it: what you say and show, who you let play, and following TikTok's Community Guidelines, LIVE rules and terms. Our games refuse player names that break common standards and let you remove any player. Removing a player whose name or conduct is not right for your LIVE is up to you.

Prizes. We never offer prizes in Game Rooms. Any prize, giveaway or contest you run with our games is yours alone to run, under TikTok's rules and the laws where you and your players are, including the rules for games of chance. Section 17 applies to it.

Updates. We update the games to fix and improve them. An update can pause a game for about a minute, and the game picks up where it was. We do not promise the games run without interruption (section 12).

Free beta. A free beta room is free for the period we tell you and is never charged. It ends on that date unless you choose a paid plan, which keeps your room name.

Refunds and price changes. A period already paid is not refunded, except that a yearly plan canceled within 14 days of its first payment is refunded in full (section 7.3). If we change the price, we email you at least 30 days before it applies to your plan, and you can cancel before it does.

8. Confidentiality and NDA

Some of our paid Services involve access to your business's confidential information, including financial data, customer lists, internal processes, employee details, and strategic plans. We treat all such information as confidential and protect it under industry-standard practices. Every engagement is governed by a mutual Non-Disclosure Agreement signed at the start of the engagement.

We will not disclose your confidential information to any third party except (a) to the extent necessary to perform the engagement, (b) with your prior written consent, or (c) as required by law. You agree to similarly maintain the confidentiality of our proprietary frameworks, templates, and engagement methodology that are not publicly available on our website or in the free guides.

Engagement materials specific to your business (custom SOPs, dashboards, hiring scorecards, financial cadences, audit deliverables) are your property and remain yours after the engagement ends. Our underlying frameworks and templates remain our intellectual property.

9. Intellectual Property Rights

If you believe material on our Services infringes your copyright, our DMCA Policy explains how to send a takedown notice, how to send a counter notice if your own work is removed by mistake, and who receives them.

All content, materials, software, and Services are the exclusive property of Notebook of a COO or its licensors and are protected by copyright, trademark, patent, trade secret, and other intellectual property laws. This includes course videos, written materials, frameworks, templates, podcast episodes, assessment tools, website design, code, logos, and brand assets.

You are granted a limited, personal, non-exclusive, non-transferable license to access and use the free Services and engagement deliverables solely for your own business operating needs. You may not copy, distribute, publish, create derivative works, sell, or commercially exploit any portion of our proprietary frameworks, templates, or engagement methodology; use our content in a competing offering; or share engagement deliverables with parties outside your business without our prior written consent.

For Visibility Plans and the Full Website Build or Rebrand, the work we create for your business (your audit, brand manual, website and website changes, pages, and profiles) is yours to keep and use, including after you cancel. Our underlying frameworks, templates, and methods remain ours.

10. Acceptable Use Policy

By using the Services, you agree not to violate any applicable law; impersonate any person or entity; engage in fraudulent activity; upload malicious code or harmful materials; attempt unauthorized access to any part of the Services; scrape or use automated means to collect data; reproduce or redistribute our proprietary frameworks or engagement materials in a competing offering; or misrepresent our work product to third parties.

Violations may result in immediate account suspension or termination and referral to appropriate law enforcement authorities.

11. No Professional Advice Disclaimer

The Services provide general educational content and operational frameworks for informational purposes only. Nothing in our Services constitutes business consulting, legal advice, financial advice, tax advice, accounting advice, or any other form of professional services. You should consult qualified professionals before making material business decisions. We expressly disclaim any liability arising from reliance on the information provided through our Services as a substitute for professional advice.

12. Disclaimers and Warranty Limitation

THE SERVICES ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, WE DISCLAIM ALL WARRANTIES, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

No Earnings Guarantee: Any discussion of income potential or revenue improvement in our content reflects possibilities based on our experience, not promises or typical results. Individual outcomes will vary significantly based on execution, market conditions, and other factors outside our control.

13. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, NOC, LLC, ITS OWNERS, OFFICERS, EMPLOYEES, CONTRACTORS, AGENTS, AFFILIATES AND LICENSORS, AND JT TAYLOR INDIVIDUALLY, SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING FROM YOUR USE OF THE SERVICES. IN ALL CASES, OUR TOTAL AGGREGATE LIABILITY SHALL NOT EXCEED THE GREATER OF (A) THE TOTAL AMOUNT PAID BY YOU IN THE TWELVE MONTHS PRECEDING THE CLAIM, OR (B) ONE HUNDRED DOLLARS ($100.00 USD).

14. Indemnification

You agree to indemnify, defend, and hold harmless NOC, LLC, JT Taylor, and their officers, directors, employees, contractors, agents, affiliates, licensors and successors from and against any claims, liabilities, damages, losses, costs, and expenses (including reasonable attorneys' fees) arising from your use of the Services, violation of these Terms, violation of any applicable law, violation of any third-party rights, your content or submissions to the Services, or any false or inaccurate information you provide to us.

15. No Guaranteed Results

Everything we publish, teach, record or hand you is education. It is not a promise of income, growth, profit, valuation or any other outcome.

Any figure, case, example or result described anywhere in the Services, including the website, the podcast, the free Small Business MBA, a guide, an assessment result, an email, or a paid engagement, describes what happened in that instance. It is not typical, it is not average, and it is not a prediction of what will happen for you.

Your results depend on factors we do not control and cannot see: your market, your capital, your team, your pricing, your customers, your timing, and above all how much of the work you actually do. Two businesses handed the same framework routinely produce opposite outcomes.

We do not track, collect or verify the results of people who use our materials. We therefore make no claim about typical results, and you should treat any such claim you encounter elsewhere as unverified.

We do not guarantee that you will earn money, keep money, save time, raise capital, sell your business, or improve any metric. That applies to The Operator Build, a Your Next Hire agent, a Visibility Plan, a workshop, a guide, the assessment, and the free membership alike.

Nothing in the Services is legal, tax, accounting, investment or employment advice. We are not your lawyer, accountant, broker or fiduciary. Engage qualified professionals licensed where you operate before acting on anything you read here.

16. Your Work, Your Decisions, Your Risk

You are the operator of your business. Every decision you make after reading, watching or being advised through the Services is yours.

You accept that: the work is yours to do, and no framework substitutes for doing it; business carries inherent risk, including the loss of money, customers, staff and the business itself; you are choosing to act on general information that was not prepared for your specific circumstances; you will verify anything material with your own professionals before acting; and an outcome that falls short of what you hoped for is a normal and expected result of running a business.

You knowingly and voluntarily accept that risk as a condition of using the Services.

17. Release and Hold Harmless

To the fullest extent permitted by law, you release and forever discharge NOC, LLC, JT Taylor, and each of their owners, officers, employees, contractors, agents, affiliates, licensors and successors (together, the "Released Parties") from any and all claims, demands, damages, losses, liabilities, costs and expenses of every kind, whether known or unknown, arising out of or relating to: (a) your use of, or inability to use, the Services; (b) any decision you make, or fail to make, in reliance on the Services; and (c) any outcome of your business, including lost revenue, lost profit, lost opportunity, lost data, reputational harm, or the failure of the business, whether or not you followed frameworks or recommendations provided through the Services.

This release applies whether a claim is based in contract, warranty, negligence, strict liability or any other theory, and it survives termination of your account and of these Terms.

If you are a California resident, you waive California Civil Code Section 1542, which provides that a general release does not extend to claims the releasing party does not know of at the time, and which if known would have materially affected the settlement. You waive comparable provisions in any other jurisdiction.

Nothing in this section limits liability that cannot be limited by law, including liability for fraud or willful misconduct.