Notebook Of A COO

JT, Founder of Notebook of a COO, seated at desk in the Notebook of a COO studio

The Operator Behind the Frameworks

15+ years in the C-suite.
Every framework is field-tested.

JT is a business operator with executive experience as a COO, CMO, and CFO, having scaled companies from $500K to over $1 billion across multiple industries. Notebook of a COO was built on one conviction: 85% of business failures are operational, not idea failures, and operators deserve the same frameworks that the C-suite uses to fix them.

No hustle culture. No motivational content dressed as strategy. Just the operational infrastructure that actually makes businesses run without the owner in every room.

15+

Years C-Suite
Experience

$1B+

Revenue Scaled
Across Companies

C-Suite Roles:
COO, CMO, CFO

Meet the Founder →

20%

of businesses fail
in their first 2 years

45%

fail within
5 years

85%

fail due to
operational problems

It's not ambition that kills businesses.
It's the absence of systems.

You're not working hard enough isn't the problem. You're working hard on the wrong things in the wrong order without the right frameworks underneath you. That's fixable.

Who We Are

Built By Operators,
For Operators

We work with business owners who have traction but are still the bottleneck in their own company, the ones doing everything themselves because they haven't yet built the systems that let them stop.

No hustle culture. No vague motivational frameworks. Just clear operational strategy, built on 15+ years of real C-suite experience working with companies from Main Street to billion-dollar scale.

Business owners with traction, not just ideas
Frameworks applied from Main Street to billion-dollar scale
Data-driven strategy across marketing, operations & finance
15+ years of COO, CMO, and CFO experience behind every framework

Learn More About Us

Who We Build For

Any Industry Any Business Stage Foundation Builders Stuck Operators Scale-Ready Operators

"The message that your struggle is a mindset problem has been sold to us for years. The truth requires you to look at your business and say: here's what's broken, and here's how we fix it."

JT, Founder, Notebook of a COO

How It Works

A clear path. No guesswork.

Every operator starts at the foundation. The system is designed so each step builds directly on the last.

Take The Assessment

8 questions. 3 minutes. You will know exactly where your business is breaking down and which path is right for you: Foundation Builder, Stuck Operator, or Scale-Ready.

Free • 3 Minutes

The Operator Hub

Ten courses, a live operator community, and monthly Operator Office Hours. The operational foundation every business needs. Hub Access available at $97/year for the self-directed operator.

From $97/year

The Operator Academy

Four-pillar, 27-module operational curriculum. Self-paced with 12 months of access. Full Operator Hub membership and grant program eligibility up to $10,000 included.

Now Enrolling

COO on Demand

A COO-level operator and team embedded directly in your business every month. Website, SEO, financial analysis, weekly working sessions, and operational systems. Limited to 12 clients.

From $2,500/month

The Programs

Four programs. One path.
Every stage of operator covered.

Start where you are. Move when you are ready. Every program feeds directly into the next, and no program requires completing another first.

Hub Access

All 10 Courses.
No Subscription.

$97 / year 1-year access • Renews annually

What’s included

All 10 Operator Hub courses
3 B3 Foundation courses
7 Bonus courses
Downloadable frameworks and worksheets
Self-paced • 1-year access

Get Hub Access →

No community or live calls • Annual renewal required • Upgrade to Hub anytime

The Operator Hub

Courses + Community
+ Live Coaching

$49.99 / month 7-day free trial • Cancel anytime

What’s included

All 10 courses + new ones monthly
Live Operator Community
Monthly Operator Office Hours with JT
Downloadable frameworks and worksheets
Or $397/year — saves $202 vs monthly

Start 7-Day Free Trial →

Month-to-month • Cancel anytime • Academy enrollment includes full Hub access

The Operator Academy

Four-Pillar
Operational Curriculum

$2,499.99 Pay in full or spread across 3 or 6 months

What’s included

4 pillars • 27 modules • 12-month access
Full Operator Hub membership included
Monthly Operator Office Hours
Grant program eligibility ($500 to $10K)
90%+ advancement standard • Unlimited retakes

See Pricing and Enroll →

Now enrolling • Three payment options • Full access from day one

COO on Demand

Your COO. On Demand.
Without the $200K Salary.

$3,500 / month Limited to 12 active clients • Founding cohort now open

What’s included

Website maintenance and custom development
SEO, GEO, and AEO management monthly
Weekly 30-min to 1-hr working session
Monthly financial snapshot and ops audit
Full Operator Hub included

See COO on Demand →

Not coaching. Not mentorship. Fractional COO infrastructure. Starting at $2,500/month with 12-month commitment.

Operator Results

What operators are saying.

Real operators. Real businesses. Real results from implementing the frameworks.

★★★★★

“I reached out feeling overwhelmed with my workflow and unsure of the direction to take. He stepped in quickly and helped get everything sorted with clarity and ease. His clear direction saved me hours and made my process far more efficient. He is responsive, easy to work with, and focused on practical solutions that genuinely make a difference.”

Shelley Visser

Google Review • 5 Stars

★★★★★

“Working with JT has been nothing short of phenomenal. He is able to see the direction I want to go professionally and has a plan on how to get it done. This is what excellent operators do.”

Samantha Vargas

Google Review • 5 Stars

★★★★★

“Thanks to JT’s expertise and the Operator Hub I was able to pinpoint where the bottlenecks in my business were and learn how to properly set up my business and systems and actually make it scalable. Grateful for all of the knowledge and guidance.”

Isabelle Griesmer

Google Review • 5 Stars

★★★★★

“Notebook Of A COO is all you need. Stop, invest in yourself, and watch your small business become profitable while you retain your sanity. Where I see hard work and lost leads due to being overstretched, JT sees systems. He taught me the systems and processes that removed me as the bottleneck. Business is growing, and it’s fun again.”

Whitney Brooks

Google Review • 5 Stars

Unique In The Market

The only business education program that funds your implementation.

Top performers in The Operator Academy earn $500–$10,000 in grants to fund the actual implementation of what they built. No equity. No repayment. Just capital for operators who prove they'll execute.

$10K

Maximum Grant

Equity Required

Quarterly

Rolling Awards

See How The Grant Program Works →

Free Training • 10 Minutes

Start here.
Watch the free training.

The fastest way to understand whether your business has an operations problem, and what to do about it.

Why your business is growing but you're still the bottleneck
The 3 operational gaps killing most small businesses
Your exact next step based on your business stage

Watch The Free Training →

Free • No registration required • Watch now

The gap between
where you are and
where you want to be
isn't a motivation gap.

15+ years in the C-suite.
Every framework is field-tested.

It's not ambition that kills businesses.
It's the absence of systems.

Built By Operators,
For Operators

A clear path. No guesswork.

Take The Assessment

The Operator Hub

The Operator Academy

COO on Demand

Four programs. One path.
Every stage of operator covered.

All 10 Courses.
No Subscription.

Courses + Community
+ Live Coaching

Four-Pillar
Operational Curriculum

Your COO. On Demand.
Without the $200K Salary.

What operators are saying.

The only business education program that funds your implementation.

Start here.
Watch the free training.

The right program is
the one that fits
where you are right now.

The gap between where you are and where you want to be isn't a motivation gap.

15+ years in the C-suite.Every framework is field-tested.

It's not ambition that kills businesses.It's the absence of systems.

Built By Operators,For Operators

A clear path. No guesswork.

Take The Assessment

The Operator Hub

The Operator Academy

COO on Demand

Four programs. One path.Every stage of operator covered.

All 10 Courses.No Subscription.

Courses + Community+ Live Coaching

Four-PillarOperational Curriculum

Your COO. On Demand.Without the $200K Salary.

What operators are saying.

The only business education program that funds your implementation.

Start here.Watch the free training.

Notebook of a COO

The right program isthe one that fitswhere you are right now.

The gap between
where you are and
where you want to be
isn't a motivation gap.

15+ years in the C-suite.
Every framework is field-tested.

It's not ambition that kills businesses.
It's the absence of systems.

Built By Operators,
For Operators

Four programs. One path.
Every stage of operator covered.

All 10 Courses.
No Subscription.

Courses + Community
+ Live Coaching

Four-Pillar
Operational Curriculum

Your COO. On Demand.
Without the $200K Salary.

Start here.
Watch the free training.

The right program is
the one that fits
where you are right now.