Notebook of a COO
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New and early-stage operator?  Join The Small Business MBA for $10/mo →
For new and soon-to-be o Notebook of a COO

The Small Business MBA.

Everything they should have taught you about running a business. $10 a month.

Business Essential Tools

The operator toolkit, included.

Eleven live tools today, built right into your member dashboard, with more shipping every month. Auto-saved. Auto-calculated. With operator-class insights that flag what needs attention before it becomes a problem.

Live tool

Monthly P&L

Margin, net, and an annual roll-up from one entry a month. Plus runway and payroll-ratio alerts.

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Live tool

Keyword Strategy

Track 10 keywords against live Google Trends and see what your buyer is actually searching for.

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Live tool

13-Week Cash Flow

A 13-week forecast that shows the week you run low before it hits. Runway and burn rate built in.

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Live tool

Hire or Outsource?

True cost of W-2 vs 1099 vs agency vs VA, with the breakeven before you make the call.

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Live tool

Price & Margin Builder

Price off margin, not markup. Set price, margin, and break-even in one clean view.

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Live tool

Owner Pay & Tax Set-Aside

Profit First style pay. Know what to pay yourself and set aside so you never miss a tax bill.

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Live tool

Unit Economics

LTV, CAC, and payback in one place, with your LTV-to-CAC ratio scored for you.

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Live tool

KPI Dashboard

Track the numbers that matter month by month, with trends and alerts on what is slipping.

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Live tool

Revenue Goal Planner

Reverse-engineer your year, from revenue target all the way down to monthly leads.

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Live tool

Business Valuation

What the business is worth and how sellable it is, with a value range you can act on.

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Live tool

Operator Asset Map

Could it run without you? Get an independence score and a 90-day plan to get there.

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Shipping monthly

More tools every month

New operator tools added to your dashboard regularly. Members get each one the moment it ships, no upcharge.

Members only

If a fractional COO is not where you are yet, start here.

Most of the operators we work with one to one are running $300k to $5M+ businesses. Plenty of people who find us are earlier than that. New owners, side hustles going full time, first real revenue. You do not need a $5,000-a-month engagement. You need the education and the systems first. That is the gap this fills.

Start here

The Small Business MBA

$10/month. Learn the operating playbook and apply it yourself. Built for new and early-stage owners getting the foundation right.

When you are ready

90-Day Operating Audit

$2,500 one time. We map your whole business and hand you a 90-day plan to install the operating layer. The bridge to fractional.

When you scale

Fractional COO, CMO, CFO

From $5,000/month. We embed and install the operating layer for you. The done-for-you tier for operators in growth mode.

What's inside.

The full operator curriculum, organized into four pillars. Over 21 modules today, with new ones added regularly. No theory for the sake of theory. Every module is something you can put to work in your business this week.

Pillar One

Foundation

The four-box business model, your offer, positioning, and the operating fundamentals most owners skip. Get the base right so everything you build on top of it holds.

Pillar Two

Market and Revenue

Lead generation, pricing, customer profiling, offers that sell, and conversion. How to bring in revenue on purpose instead of hoping it shows up.

Pillar Three

Operations and Systems

SOPs, delegation, hiring scorecards, KPI dashboards, and the operating cadence that lets the business run without living on your shoulders.

Pillar Four

Scale and Exit

Capacity planning, financial command, sellability, and building a business that is worth something whether you keep it or sell it.

21+ operator modules

The full library, available the moment you join. New modules added regularly.

Operator Readiness Assessment

Find your archetype and get the custom guide that tells you what to work on first.

The operator community

A private space to ask questions and learn alongside other operators. Live now, included with your membership.

Monthly Membership

$10 / month

Month to month. Cancel anytime.

What you get the moment you join
  • Full access to all 21+ operator modules across the four pillars
  • Eleven live operator tools in your dashboard, with more every month
  • The private operator community, live now and included
  • The Operator Readiness Assessment and your custom guide
  • New operator modules added to the library every month
Join for $10/mo  →

$10/month, billed monthly. No contract. Cancel in two clicks anytime. Secure checkout through Stripe.

The math is not close.

There are a lot of ways to learn how to run a business. Most of them cost a fortune or waste your time. Here is how this stacks up.

A traditional MBA

$100,000+

Two years out of the game, heavy on theory and case studies, light on what it actually takes to run a small business day to day.

A business coach

$500 to $2,000/mo

Helpful if you find a good one. Often generic advice, rarely backed by real operating experience, and the meter is always running.

The Small Business MBA

$10/month

The operating playbook from 15 years in the C-suite, built for small business, ready to use this week. Cancel anytime.

Taught by someone who has actually run the business.

JT spent 15 years in the C-suite as a COO, CMO, and CFO, scaling companies from $500k to over $1B in revenue across multiple industries. The Small Business MBA is the operating playbook from that career, translated for owners who are earlier in the journey and want to get it right.

This is the stuff I wish someone had handed me when I was starting out. Not theory. The actual operating moves that decide whether a business runs you or you run it.

Questions, answered.

What do I get the moment I join?

Immediate access to the full operator library: over 21 modules across the four pillars (Foundation, Market and Revenue, Operations and Systems, Scale and Exit), ten bonus courses, the Operator Readiness Assessment, and the workbooks you fill in inside the platform. New modules are added every month. You log in, you start, you are using it the same day.

Can I cancel anytime?

Yes. $10/month, month to month. Cancel in two clicks inside your account. No contract, no minimum term, no phone call, no email to chase. We would rather you stay because it is working than stay because cancelling is hard.

How is this different from your fractional services?

The fractional services are done-for-you. We embed in your business and install the operating layer ourselves, starting at $5,000/month. The Small Business MBA is do-it-yourself. You learn the same playbook and apply it yourself for $10/month. It is the on-ramp for operators who are not ready for a fractional engagement yet, and the playbook reference for the ones who eventually are.

Who is this for, honestly?

New operators, soon-to-be operators, and operators running businesses under $1M who feel like they are figuring it out from scratch every day. If you have already built an operating layer, hired well, and your business runs without you, you do not need this. If any of those are still in front of you, this is the most affordable way to get the playbook in your hands this week.

Is this a real, accredited MBA?

No, and we will never pretend it is. The Small Business MBA is a practical operator education. It is not an accredited academic degree and does not confer a Master of Business Administration. It is the real-world version: what running a business actually requires, taught operator to operator.

Is the operator community included?

Yes. The private operator community is live now, and every member gets access the moment they join. It is a space to ask questions and learn alongside other operators, included in your $10/month membership at no extra cost.

The Small Business MBA is a practical business education program offered by Notebook of a COO. It is not an accredited academic degree program and does not confer a Master of Business Administration or any academic credential.

Ten dollars. Start this week.

Get the full operator library, eleven live tools, and the operator community today. $10 a month, cancel anytime.

Join for $10/mo  →