Free forever · Online · At your own pace
Does everything in your business still run through you?
The Small Business MBA teaches the part of running a business nobody taught you: how you price, how you hire, how cash moves, and who owns what when you are not in the room.
28 core modules, more than 240 lessons and 21 live tools, built from 15 years in the C-suite. Free forever.
Start the Small Business MBA Free →No card. No contract.
A practical operator education, not an accredited academic degree. It does not confer a Master of Business Administration.
What people are saying
★★★★★
“If you've ever felt like business was a language you just weren't born speaking, JT is your translator. He creates a space where there are no dumb questions, only people who haven't been given the right answers yet. He has a rare gift for breaking down complicated concepts into something a non-business-trained person can not only understand but actually get excited about.”
★★★★★
“The Customer Profiling course restructured how I think about my client base entirely. I had been taking clients that were not a fit because I never had a clear definition of who my ideal client actually was. That course fixed that.”
★★★★★
“I was able to pinpoint where the bottlenecks in my business were and learn how to properly set up my business and systems and actually make it scalable! Grateful for all of the knowledge and guidance!”
★★★★★
“Went through the Lead Generation Systems course first and honestly the module on qualifying leads before they even get to a quote changed how I run my whole intake process. I used to spend hours on bids that went nowhere. That stopped.”
★★★★★
“Notebook Of A COO is all you need. Stop, invest in yourself, and watch your small business become profitable while you retain your sanity. Sounds like a pipe dream, but I can attest to its success.”
★★★★
“I focused mostly on the Elevator Pitch course because I have a consulting practice and I was terrible at explaining what I do concisely. The framework they give you in that course is three parts and it is genuinely simple.”
Real reviews from clients, shown word for word. Individual experiences, not typical results: every business, its effort and its circumstances differ, and results are not guaranteed. Read them all on Google and Trustpilot.
What you get the moment you join.
Real screens from the member portal: the library, the tools, the free class, and the certificate you earn.
One
The full operator library
28 core modules across the four pillars, 25 bonus courses on taxes, hiring, legal basics, funding, negotiation and more, and more than 240 lessons. The first module is Business Model Clarity.
Two
21 live tools in your dashboard
The Monthly P&L, the 13-Week Cash Flow, the Price & Margin Builder and 18 more, built right into your member dashboard. Auto-saved. Auto-calculated.
Three
The free Tuesday class
A live class every Tuesday, 8:00 AM to 9:00 AM PST, free for every member. The first one is Tuesday, October 13, 2026. See this quarter's classes
Four
A certificate you earn
Pass the graded quiz for every module and earn the Small Business MBA Certificate of Completion, with an ID anyone can verify. An Advanced certificate follows.
See all 21 live tools
Monthly P&L
Margin, net, and an annual roll-up from one entry a month. Plus runway and payroll-ratio alerts.
Open → Live toolKeyword Strategy
Track 10 keywords against live Google Trends and see what your buyer is actually searching for.
Open → Live tool13-Week Cash Flow
A 13-week forecast that shows the week you run low before it hits. Runway and burn rate built in.
Open → Live toolHire or Outsource?
True cost of W-2 vs 1099 vs agency vs VA, with the breakeven before you make the call.
Open → Live toolPrice & Margin Builder
Price off margin, not markup. Set price, margin, and break-even in one clean view.
Open → Live toolOwner Pay & Tax Set-Aside
Profit First style pay. Know what to pay yourself and set aside so you never miss a tax bill.
Open → Live toolUnit Economics
LTV, CAC, and payback in one place, with your LTV-to-CAC ratio scored for you.
Open → Live toolKPI Dashboard
Track the numbers that matter month by month, with trends and alerts on what is slipping.
Open → Live toolRevenue Goal Planner
Reverse-engineer your year, from revenue target all the way down to monthly leads.
Open → Live toolBusiness Valuation
What the business is worth and how sellable it is, with a value range you can act on.
Open → Live toolOperator Asset Map
Could it run without you? Get an independence score and a 90-day plan to get there.
Open → Live toolWebsite Findability Check
Sixteen checks on your website in about ten seconds, fixes first, each linked to Google's own page on it.
Open → Live toolBusiness Facts Checker
Your name, address, phone and hours compared across Google, Apple, Bing, Yelp and Facebook. Every difference flagged.
Open → Live toolReviews and AI Visibility Log
A review request kit that follows the rules, plus a monthly log of who ChatGPT, Gemini, Perplexity and Copilot name.
Open → Live toolPost Type Planner
Pick your goal, your platforms and the time you really have. Get a week of posts and the one number to judge each by.
Open → Live toolTest and Learn Tracker
Log each post and its numbers. See its rates per person reached against your own usual, one change at a time.
Open → Live toolFollowers to Revenue Scorecard
Followers and likes next to the numbers that pay: profile visits, clicks, calls, bookings and sales, month by month.
Open → Live toolThe Owner Tax Ledger
Five days of honest lines that show which task is discounting your business, and the ninety minutes that buys it back.
Open → Live toolThe Missed Call Money Map
One week of your phone log and a dollar number on the callers who never came back, then a coverage decision.
Open → Live toolThe Creep Sheet
Twenty of the items you buy most often, three columns and the eight percent rule. Run it four times a year.
Open → Live toolThe Candidate Offer Stack
Five layers, one page, and only one of them is money. Write it once and every role you post comes out of it.
Open →More tools every month
New operator tools added to your dashboard regularly. Members get each one the moment it ships, no upcharge.
Members onlyThe Operator Readiness Assessment
Find your archetype and get the custom guide that tells you what to work on first.
The operator community
A private space to ask questions and learn alongside other operators. Live now, included with your membership.
Workbooks in the lessons
The workbooks you fill in inside the platform as you work through the lessons.
What's inside.
The full operator curriculum, organized into four pillars: 28 core modules, plus 25 bonus courses on taxes, hiring, legal basics, funding, negotiation, getting found by search and AI, and more. More than 240 lessons today, with new ones added regularly. No theory for the sake of theory. Every module is something you can put to work in your business this week.
Foundation
The four-box business model, your offer, positioning, and the operating fundamentals most owners skip. Get the base right so everything you build on top of it holds.
The first four of its seven modules
- Business Model Clarity
- Legal Structure and Asset Protection
- Financial Literacy and Operations
- Pricing for Profit
Market and Revenue
Lead generation, pricing, customer profiling, offers that sell, and conversion. How to bring in revenue on purpose instead of hoping it shows up.
The first four of its seven modules
- Market Positioning
- Customer Intelligence
- Revenue Architecture
- Advanced Lead Generation Systems
Operations and Systems
SOPs, delegation, hiring scorecards, KPI dashboards, and the operating cadence that lets the business run without living on your shoulders.
The first four of its seven modules
- The Operating System Mindset
- Documentation and SOPs
- Delegation and Org Design
- Cash Flow and Financial Controls
Scale and Exit
Capacity planning, financial command, sellability, and building a business that is worth something whether you keep it or sell it.
The first four of its seven modules
- The Scale Decision
- Operating Leverage
- Capital Strategy
- Geographic and Vertical Expansion
Taught by someone who has actually run the business.
JT spent 15 years in the C-suite as a COO, CMO, and CFO, scaling companies from $500k to over $1B in revenue across multiple industries. The Small Business MBA is the operating playbook from that career, translated for owners who are earlier in the journey and want to get it right.
This is the stuff I wish someone had handed me when I was starting out. Not theory. The actual operating moves that decide whether a business runs you or you run it.
Who it is for, honestly.
It is for you if
- You are a new operator, or about to become one.
- You run a business under $1M and feel like you are figuring it out from scratch every day.
- You know you are the bottleneck.
It is not for you if
- You have already built an operating layer, hired well, and your business runs without you.
- You want an accredited degree. This is a practical operator education, not an academic MBA.
The math is not close.
There are a lot of ways to learn how to run a business. Most of them cost a fortune or waste your time. Here is how this stacks up.
A traditional MBA
The average two-year MBA costs about $62,600 in total; tuition alone at top-25 schools averages roughly $79,200, and top private programs exceed $200,000 all in. Two years out of the game, heavy on theory and case studies, light on what it actually takes to run a small business day to day.
A business coach
Helpful if you find a good one. Often generic advice, rarely backed by real operating experience, and the meter is always running.
The Small Business MBA
The operating playbook from 15 years in the C-suite, built for small business, ready to use this week.
Free forever
- Full access to all 28 core modules across the four pillars, plus 25 bonus courses
- 21 live operator tools in your dashboard, with more every month
- The private operator community, live now and included
- The Operator Readiness Assessment and your custom guide
- The free Tuesday class, live every week, 8:00 AM to 9:00 AM PST
- Certificates of Completion you earn on graded work
- New operator modules added to the library every month
Free forever. No card required. No contract.
Want it worked live?
Small Business MBA Live adds three live sessions a week with JT and the NOC team, on top of everything here. The Small Business MBA itself stays free, forever.
Also in the Small Business MBA: The Daily Post System, the system JT runs on his own brands every day, taught so you can run it yourself. $67, one payment.
Questions, answered.
What do I get the moment I join?
Immediate access to the full operator library: 28 core modules across the four pillars (Foundation, Market and Revenue, Operations and Systems, Scale and Exit), 25 bonus courses, the Operator Readiness Assessment, the workbooks you fill in inside the platform, the free Tuesday class, and the certificates you can earn. New modules are added every month. You log in, you start, you are using it the same day.
Is this a real, accredited MBA?
No, and we will never pretend it is. The Small Business MBA is a practical operator education. It is not an accredited academic degree and does not confer a Master of Business Administration. It is the real-world version: what running a business actually requires, taught operator to operator.
Is there a certificate?
Yes. Pass the graded quizzes in the core curriculum and you earn the Small Business MBA Certificate of Completion, with an ID anyone can verify. An Advanced certificate follows when you pass the advanced courses. Both are free. It is a certificate of completion, not a degree or an academic credential.
Is anything in the Small Business MBA paid?
No. Every course, every tool, both certificates and the free Tuesday class are free, forever. There is one paid add-on, Small Business MBA Live: three live sessions a week with JT and the NOC team. It never takes anything away from your free membership. See Small Business MBA Live.
Is the operator community included?
Yes. The private operator community is live now, and every member gets access the moment they join. It is a space to ask questions and learn alongside other operators, included in your free membership at no extra cost.
The Small Business MBA is a practical business education program offered by Notebook of a COO. It is not an accredited academic degree program and does not confer a Master of Business Administration or any academic credential.
Free. Start this week.
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