Not sure where to start? Take the free 3-minute Operator Assessment →
The Install: The Missed Call Money Map in a Dental Practice
Monday's teardown priced missed calls at a plumbing company. This Install walks the Missed Call Money Map into a dental practice, where the front desk is checking in one patient, on hold with an insurance company, and listening to the phone ring. Five steps with dental numbers, and the one rule you can run tonight for zero dollars.
One person, three jobs, and a phone that rings anyway. Here is the map at work in a dental practice.
The front desk is not lazy and the practice is not badly run. One person is simply holding three jobs at the same moment, and the phone loses every time. Same tool as Monday, walked into a different building.
Where the Misses Pile Up
Pull the call log for one week and plot the misses by hour. In almost every practice they stack in two places: the lunch hour, when coverage drops to one person, and Monday at eight, when the weekend's problems all call at once. That is not a staffing mystery, it is a coverage map. You are not looking for a bad employee. You are looking for the two windows where nobody could have answered.
What a New Patient Is Actually Worth
A plumber has a 612 dollar ticket. You have a first year value and a lifetime value, and they are not the same number. Take the new patient number your practice actually sees, then cross reference the missed call list against your chart system to find the ones who never came back at all. A composite practice running this comes out near 136,000 dollars a year. Do the math with your own numbers before you argue with mine.
The Salary Test and the Zero Dollar Rule
Put the leak next to the cost of covering it. If the number clears a part time coverage salary, book one demo of one coverage option before Sunday at eight, and only one, so you decide instead of shop. If it does not clear, you still run the callback rule tonight, and it costs nothing: every missed call gets called back the same day, worked off the list next to your hygiene recall.
The printable Missed Call Money Map one pager is inside the free Small Business MBA.
The five steps, the value worksheet, and the salary test, ready to print and hand to the front desk. It is free, it is not a trial, and every tool this season lands there as a one pager, right next to the full operator course library.
Join The Small Business MBA →Free forever • All pillars and bonus courses included • No card required