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Free workshop week 5 days · 5 industries Sep 21–25 · 12pm MST

The marketing that actually moves the needle.

Five free live workshops. One for your industry. Tactics you can run the next morning, no pitch, no catch.

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September 21–25, 2026 · 12:00 PM MST (Arizona) · One hour a day · Replay included

Let's be clear about one thing

This is a workshop, not a webinar.

No 55 minutes of fluff and a pitch at the end. No secret system you have to buy. Just an hour a day of the actual marketing and sales moves that work in your industry, taught plainly, that you can use immediately. If you leave without something you can do this week, we did it wrong.

Completely freeNothing for saleLive, with Q&AReplay every day
The week

Five days. Pick yours, or come to all of them.

Monday is built for every owner. Then each day is tuned to a specific world, so the tactics are yours, not generic.

MON 21Every business welcome
Foundations · The Market Pyramid

Where your business really sells, and how to aim it on purpose.

  • Sales starts in your head, not your mouth: why most “sales problems” are really positioning problems in disguise
  • Every market is a pyramid. The 60 / 30 / 10 tiers, the mindset behind each, and why being accidental about yours is the only real trap
  • The Congruence Rule: get your position, offer, marketing, and price all pointed at the same tier, so the right people say yes quickly and you rarely discount
  • The three expensive mismatches that quietly leak money, and how to shift a tier on purpose with offer, message, price, and proof
  • Drawn from JT’s book, Principles of Practice, Volume I: Mind: why you are not under-resourced but under-resolved, and the four-minute diagnostic that shows whether you and your team even see the same business
Principles of Practice, Volume I: Mind
Free for Day 1. Everyone who joins Monday live gets a digital copy of JT’s book, Principles of Practice, Volume I: Mind.
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TUE 22
Fitness, Wellness & Salons

Recurring revenue, retention, a full book.

  • Turn one-time clients into memberships, and the retention math behind it
  • The referral loop that fills a class or a chair without paid ads
  • Pricing for the value you deliver, not the shop down the street
  • Rebooking and no-show systems that protect your calendar
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WED 23
Health & Professional Practices

High-trust marketing for practices & firms.

  • The reactivation campaign that brings dormant patients and clients back
  • Turning reviews and reputation into a steady referral engine
  • Knowing your true cost per hour, and which plans are worth keeping
  • The consult and intake script that turns inquiries into booked cases
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THU 24
Contractors & Construction

Better leads, tighter quotes, protected margin.

  • Price the outcome, not the hours, and hold margin on every job
  • The quote-to-close follow-up that wins more bids
  • Getting a review and a referral out of every single job
  • Filling the pipeline without racing to the bottom on price
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FRI 25
Coaches, Online Businesses & CPG

Sharpen the offer, own the audience, scale it.

  • Tightening your offer until it does the selling for you
  • Content that actually converts, straight from our own data
  • Building an audience you own, instead of renting it from an algorithm
  • For CPG: the margin, retail versus DTC, and the numbers that decide it
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What you leave with

Tactics, not theory.

Every session is built to hand you something you can use before the week is out.

01

A specific next move

Not "do more marketing." The exact play for your business, and the order to run it in.

02

The numbers that matter

What to measure so you can tell whether it is working, without a finance degree.

03

Scripts & systems

Follow-up, pricing, rebooking, referrals. The repeatable pieces, ready to copy.

Your host
Your host

JT Taylor

Operator and COO, founder of the National Board of Operations Professionals, and author of the Principles of Practice, the six-volume operating standard for small business. JT has spent years inside real businesses fixing the parts that decide whether they grow: pricing, follow-up, cash, and the systems underneath. Through Notebook of a COO he now teaches that same playbook to owners, plainly and for free. No guru theater, just the plays that work, taught operator to operator.

Founder, National Board of Operations Professionals  ·  Author, the Principles of Practice
How it works

Four steps, one week.

Register, show up live, take the tactics, keep the replay.

01

Register free

Grab your seat for the days that fit your business.

02

Show up live

12pm MST, one hour, with live Q&A. Bring your questions.

03

Take the tactics

Leave with a specific move you can run that week.

04

Keep the replay

Every session is recorded and sent to you, no matter what.

Save your seat.

Free, live, and genuinely no pitch. Reserve the days that fit your business and we will send the links and reminders.

No card. No spam. Unsubscribe anytime.

Questions

The honest FAQ.

Is it really free?

Yes. No card, no trial, nothing to buy. It is free because it is the best introduction to how we think about running a business.

Is there a pitch at the end?

No. That is the whole point of calling it a workshop. We will point you to a free resource if you want to go deeper, but there is nothing for sale here.

Do I have to attend live?

Live is best, that is where the Q&A happens. But every session is recorded and the replay is sent to everyone who registers.

My industry is not listed. Should I still come?

Come Monday, it is built for every owner. And most of the tactics on the niche days carry over more than you would think.

How long is each session?

One hour, starting 12pm MST (Arizona time), including live Q&A.

Free Live Replay included

One week. Real tactics. Zero cost.

September 21–25, 12pm MST. Save your seat before the week fills up.

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Free forever · No card required · No pitch · Every session recorded