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Podcast Episode · S1E21

They Changed How Customers Find Businesses and Nobody Told You , SEO, GEO & AEO in 2026

No hype. No guests. Just operational frameworks you can implement in your business today.

SEO , Search Engine Optimization (The Classic) , Why SEO still matters, how Google's AI Overviews are shrinking click-through rates even for Page 1 rankings, and what that means for your strategy GE
Key Takeaway

"Search is not one thing anymore. The days of 'just rank on Google' being a complete visibility strategy are over. The businesses that win visibility in 2026 will be the ones that understand this shift and build for all three channels , not just the one they've always known."

Episode Details
EpisodeS1E21
SeriesNotebook of a COO
Duration10–12 minutes
TopicDigital Visibility & Search Strategy
Watch this episode on YouTube

Episode Overview

A growing number of your customers are not Googling anymore. They're asking AI. They're using voice search. They're getting answers before they ever see a list of websites. And if your business is only optimized for the old version of search, you're becoming invisible , slowly, quietly, and expensively. This episode breaks down three distinct visibility channels that now determine whether customers can find your business: SEO (the classic), GEO , Generative Engine Optimization (the new player)

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