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Founder and Business Educator

JT

COO • CMO • CFO • Founder, Notebook of a COO

A C-suite executive with over 15 years of experience as a Chief Operating Officer, Chief Marketing Officer, and Chief Financial Officer. Founded Notebook of a COO to put operational business education directly into the hands of entrepreneurs and small business owners, without the MBA debt or the hustle culture.

JT, Founder of Notebook of a COO
JT, Founder
15+
Years C-Suite
COO
CMO • CFO
28+
Podcast Episodes
5
Industry Verticals

Areas of Expertise

Every framework comes from real execution.
Not theory. Not coaching. Not borrowed playbooks.

Business Operations and Systems

Designing repeatable workflows, SOPs, and operating models that let businesses scale without the founder becoming the bottleneck. The core discipline behind everything at Notebook of a COO.

Lead Generation and Customer Acquisition

Systematic, channel-agnostic lead generation engines that produce consistent pipeline regardless of market conditions. Not tactics. A repeatable system.

AI and Automation Integration

Translating AI tools from novelties into operational infrastructure, including lead qualification, SOPs, content production, and customer support workflows that run without constant oversight.

Financial Strategy and Margin Management

CFO-level thinking applied to small business reality: gross margin, cash runway, CAC, and the metrics that determine actual business health rather than vanity numbers.

Digital Marketing and Brand Authority

CMO-caliber positioning, content strategy, and customer profiling frameworks for operators who do not have marketing teams but still need to compete with people who do.

Operator Training and Education

Curriculum design and instructional delivery built for working operators, not students. Practical, systems-first, and immediately applicable to a real business in operation right now.

The Programs

Built for operators. Not entrepreneurs.

There is a difference between someone who starts a business and someone who runs one. Both programs are built for the second type.

The Operator Hub

B3 Foundation Courses

Monthly membership with the full B3 foundational course library, Lead Generation Systems, Customer Profiling, and Elevator Pitch Development, plus community access and monthly Office Hours.

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The Operator Academy

Vertical-Specific Deep Training

The Operator Academy is a four-pillar operational curriculum for any entrepreneur ready to run their business like a COO. Self-paced. 12 months of access. Includes full Operator Hub membership. Grant program awards $500 to $10,000 to top graduates quarterly.

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The Podcast

Notebook of a COO

Every episode is built around one goal: giving operators the frameworks and decisions they need to run a business that actually works. No hype. No hustle culture. Operator thinking, how businesses work when the cameras are off.

28+
Episodes
Season 1
Current Season
5+
Platforms
 Apple Podcasts  Spotify  YouTube Browse All Episodes  →

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