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JT Taylor MS, MBA, founder of Notebook of a COO and operations executive, seated in a navy blazer by a bright window
Founder and Operations Executive Notebook of a COO

JT Taylor MS, MBA

mrjttaylor.com

COO • CMO • CFO • Founder, Notebook of a COO


C-suite experience across these organizations

Les Mills, an organization where JT served in a C-suite operational role The YMCA, an organization where JT served in a C-suite operational role Equinox Fitness, an organization where JT served in a C-suite operational role Northwestern Medicine, an organization where JT served in a C-suite operational role Lululemon, an organization where JT served in a C-suite operational role The Fit Expo, an organization where JT served in a C-suite operational role
Areas of Expertise

Every framework comes from real execution.
Not theory. Not coaching. Not borrowed playbooks.

Business Operations and Systems

Designing repeatable workflows, SOPs, and operating models that let businesses scale without the founder becoming the bottleneck. The core discipline behind everything at Notebook of a COO.

Lead Generation and Customer Acquisition

Systematic, channel-agnostic lead generation engines that produce consistent pipeline regardless of market conditions. Not tactics. A repeatable system.

AI and Automation Integration

Translating AI tools from novelties into operational infrastructure, including lead qualification, SOPs, content production, and customer support workflows that run without constant oversight.

Financial Strategy and Margin Management

CFO-level thinking applied to small business reality: gross margin, cash runway, CAC, and the metrics that determine actual business health rather than vanity numbers.

Digital Marketing and Brand Authority

CMO-caliber positioning, content strategy, and customer profiling frameworks for operators who do not have marketing teams but still need to compete with people who do.

Two Ways to Work With Us

Built for operators. Not entrepreneurs.

There's a difference between someone who starts a business and someone who runs one. Both paths are built for the second type.

Free

Free Operator Guides

Three printable PDFs matched to operator archetypes: the Foundation Builder Field Guide, the Stuck Operator Diagnostic Guide, and the Scale-Ready Audit Guide. Same diagnostic tools we use with clients.

See the Guides  →
Free, 30 minutes

The Build Call

Where working with the team starts. It follows your assessment, so the call is about your business and not the basics. If it is a fit, a written proposal follows: what we would build, the price range and the timeline.

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The Podcast

Notebook of a COO

Every episode is built around one goal: giving operators the frameworks and decisions they need to run a business that actually works. No hype. No hustle culture. Operator thinking, how businesses work when the cameras are off.

60+
Episodes
Season 4
Current Season
7+
Platforms
 Apple Podcasts  Spotify  YouTube Browse All Episodes  →

Want to work with the team?

Thirty minutes on what you run, what you pay for, and what a system or a team would take off your plate.

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Free • 30 minutes with our team • For a business of any size