Free live workshop · 90 minutes · Saturday, Nov 21, 9 AM PSTFree · Sat, Nov 21 · 9 AM PST
How to actually get more leads and make more revenue.
Every secret we use to get found, get leads and turn them into revenue. Nothing held back. One free morning, live with JT Taylor MS, MBA and the NOC team.
Saturday, Nov 21 · 9:00 to 10:30 AM PST · Free · Live online
What over 300 owners told us
Getting leads is the number one problem.
We asked every owner who took our free assessment what is holding their business back. Here is what they said.
From the Notebook of a COO Operator Assessment, read November 11, 2026.
Most owners think they need more ads, or another platform, or to go viral. Usually the real problem is simpler: the people looking for them can't find them, and the ones who do find them leak out somewhere between hello and the sale. In ninety minutes I'll show you exactly how leads are made, where yours leak, and what to fix first. Every secret we use, with our own numbers. Nothing held back.
What you'll learn
The same pictures I teach from on the day. Each one is a piece of how leads really work.
The six leaks
Every leak lives in one of six places.
From a stranger to a repeat buyer, every business moves people through the same steps. Most owners lose them at the very first one: they are never found. You'll see where yours leaks, and why more traffic into a leaking funnel just loses people faster.
Swipe sideways to see all six places.
Your index
Everything you do online builds your index.
Your website, every post, every profile, your reviews, the sites that link to you and the businesses you engage with. Google, Maps and AI answers can only recommend what they can read about you. The bigger your index, the more places you show up. Most owners are not getting leads because they never did the work to get indexed.
A website that gets leads
Every page needs pain, solution and a button.
- 1Pain. Their problem, in their words, in the first line.
- 2Solution. What changes for them when they hire you.
- 3Button. One clear next step: call, book or get a quote.
- 4Proof. A review right beside the button. 97% of consumers read reviews of local businesses.
Plus the keywords your buyer actually types, and the four free tools that get you indexed: your sitemap, Google Search Console, Bing Webmaster Tools and your Google Business Profile. Reviews: BrightLocal, 2026.
What to post, and where
Static loses. Reels win. Trending wins bigger.
Our own numbers, side by side. And forget the advice to pick one platform: 82% of our views come from Instagram, yet 38% of our videos did best somewhere else. You only learn where your buyers are by posting everywhere and letting the numbers decide. In the last 30 days our posts passed half a million views, up 196% on the month before.
The nurture sequence
Value before the sale, and long after it.
Most businesses go straight to selling. It's like asking for a second date before you've sat down at the table. You'll learn what to send before they buy, while you work together, and after you deliver, because a client who is done working with you is not done helping your business: a referral, a review, a repeat sale.
01Before
Before they buy
- Answer within the hour
- Say what happens next
- Send proof: reviews and results
02During
While you work together
- A kickoff and a clear plan
- Updates before they ask
- Ask how it is going
03After
After you deliver
- Ask for the review
- Ask for the referral
- Offer the next thing to buy
After feeds before: every happy client brings the next lead.
What people are saying
★★★★★
“Went through the Lead Generation Systems course first and honestly the module on qualifying leads before they even get to a quote changed how I run my whole intake process. I used to spend hours on bids that went nowhere. That stopped.”
★★★★★
“Where I see hard work, mind-numbing administration, and lost leads due to being overstretched, JT sees systems. He taught me the systems and processes customized to my business that removed me as the bottleneck. Business is growing, and it's fun again.”
★★★★★
“I was able to pinpoint where the bottlenecks in my business were and learn how to properly set up my business and systems and actually make it scalable! Grateful for all of the knowledge and guidance!”
Real reviews from clients, shown word for word. Individual experiences, not typical results: every business, its effort and its circumstances differ, and results are not guaranteed. Read them all on Google and Trustpilot.
How the 90 minutes run
Why you are not getting leads
What over 300 owners told us, the six leaks, and the index: the reason most owners are invisible online, and how to fix it.
A website that gets leads
The hero every page needs, the keywords your buyer types, reviews and testimonials, and the four free tools that get you indexed.
What to post, and where
Why every platform, what our own numbers proved about static, reels and trending posts, and the top of the funnel most businesses skip.
Nurture, then two ways forward
Before, during and after the sale. Then two ways to work with us, said plainly, for anyone who wants them. Then your questions.
The offer, said up front
Everything before the last part of the morning is yours to keep, whatever you decide. At the end I'll show two ways to work with us, and I'll tell you when that part starts.
Do it yourself, with us teaching you
Small Business MBA Live: our trainings, our whole library, and four live classes a week where you build it with our team.
$99 a month or $990 a year. It renews until you cancel.
Half off your first month with the code DROPOUT: $49.50 instead of $99, while the codes last.
Have our team do it with you, or for you
The Boardroom, our coached program for owners at $100k a year and up, and our done for you marketing services: Visibility Plans, the Visibility Audit and a new website. Or start with a free Build Call with our team.
Your free Small Business MBA stays free, forever. A practical operator education, not an accredited academic degree. It does not confer a Master of Business Administration.
Your host
JT Taylor MS, MBA
Operator and COO, founder of the National Board of Operations Professionals, and author of the Principles of Practice, the six-volume operating standard for small business. JT has spent years inside real businesses fixing the parts that decide whether they grow: pricing, follow-up, cash, and the systems underneath. Through Notebook of a COO he now teaches that same playbook to owners, plainly and for free. No guru theater, just the plays that work, taught operator to operator.
This is for you if
- You own a business and you need more leads, or the leads you get don't turn into sales.
- You've tried posting, ads or a new platform, and it didn't move the numbers.
- You want the real how, not another pep talk.
It's not for you if
- You want a get rich quick plan. This is the work, made clear.
- You're not willing to put in a few hours a week. Leads come from work you can see.
The Marketing Workshop
Save your free seat.
Saturday, Nov 21, 9:00 to 10:30 AM PST, live online.
The workshop is on now. Join the room
Questions
Is it free?
Yes. No card. The whole morning is free.
Is there a pitch?
Yes, and I'll tell you when it starts. The last part of the morning shows two ways to work with us, and both are on this page, so there are no surprises. Everything before that stands on its own.
Where does it happen?
Online, in our own live room, right in your browser. No download and no camera. You sign in with your free Small Business MBA account, and we help you create one the moment you save your seat. Your link comes in your reminders.
Do I need a website already?
No. Most owners who take our assessment don't have one yet. You'll learn what yours needs to do before you build it, or how to fix the one you have.
Can I ask questions?
Yes. We save time at the end for your questions.
How is this different from the free Tuesday class?
The Tuesday class is for members of the Small Business MBA and teaches one lesson each week. This workshop is a full morning on getting leads and making more revenue, for owners who are new to us.
How to actually get more leads and make more revenue.
Saturday, Nov 21, 9 AM PST. Free.
Save my free seat