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Does your business run without you?

Most don't. Start free with the Small Business MBA.

One membership, everything you need, free.

Start the Small Business MBA Free  →

No card. No contract.

A practical operator education, not an accredited academic degree. It does not confer a Master of Business Administration.

15Years in the C-suite
$1B+Revenue scaled
240+Free MBA lessons
5.0Rated on Google

What people are saying

★★★★★

“If you've ever felt like business was a language you just weren't born speaking, JT is your translator. He creates a space where there are no dumb questions, only people who haven't been given the right answers yet. He has a rare gift for breaking down complicated concepts into something a non-business-trained person can not only understand but actually get excited about.”

China RoseGoogle review

★★★★★

“The Customer Profiling course restructured how I think about my client base entirely. I had been taking clients that were not a fit because I never had a clear definition of who my ideal client actually was. That course fixed that.”

Angelina BenderTrustpilot

★★★★★

“I was able to pinpoint where the bottlenecks in my business were and learn how to properly set up my business and systems and actually make it scalable! Grateful for all of the knowledge and guidance!”

Isabelle GriesmerGoogle review

★★★★★

“Went through the Lead Generation Systems course first and honestly the module on qualifying leads before they even get to a quote changed how I run my whole intake process. I used to spend hours on bids that went nowhere. That stopped.”

Gretchen HarrisonTrustpilot

★★★★★

“Notebook Of A COO is all you need. Stop, invest in yourself, and watch your small business become profitable while you retain your sanity. Sounds like a pipe dream, but I can attest to its success.”

Whitney BrooksGoogle review

★★★★

“I focused mostly on the Elevator Pitch course because I have a consulting practice and I was terrible at explaining what I do concisely. The framework they give you in that course is three parts and it is genuinely simple.”

Caroline WilkinsTrustpilot

Real reviews from clients, shown word for word. Individual experiences, not typical results: every business, its effort and its circumstances differ, and results are not guaranteed. Read them all on Google and Trustpilot.

Real screens from inside

What you get the moment you join.

Real screens from the member portal: the library, the tools, the free class, and the certificate you earn.

The Small Business MBA from Notebook of a COO: the member library, with the Foundation course billboard, the lesson search, the certificate progress bar and the Business Essential Tools row

One

The full operator library

28 core modules across the four pillars, 25 bonus courses on taxes, hiring, legal basics, funding, negotiation and more, and more than 240 lessons. The first module is Business Model Clarity.

The Small Business MBA from Notebook of a COO: the Monthly P&L tool open in the member dashboard, filled in with example numbers, with every other live tool beside it

Two

21 live tools in your dashboard

The Monthly P&L, the 13-Week Cash Flow, the Price & Margin Builder and 18 more, built right into your member dashboard. Auto-saved. Auto-calculated.

The Small Business MBA from Notebook of a COO: Live Classes in the member dashboard, with the free Tuesday class and a seat saved in one tap

Three

The free Tuesday class

A live class every Tuesday, 8:00 AM to 9:00 AM PST, free for every member. The first one is Tuesday, October 13, 2026. See this quarter's classes

The Small Business MBA from Notebook of a COO: the Certificate of Completion a member earns on graded work, with its credential ID

Four

A certificate you earn

Pass the graded quiz for every module and earn the Small Business MBA Certificate of Completion, with an ID anyone can verify. An Advanced certificate follows.

Small Business MBA Live

Your business, worked live. Three times a week.

$99 a month or $990 a year

Three live sessions every week, taught by JT and the NOC team. Your Small Business MBA stays free, forever.

See Small Business MBA Live  →
Work with the team

Something bigger, scoped with our team.

Free Build Call.

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Everything your business needs. One place. Free.

Every course, live financial tools, an operator community, a free live class every week, certificates you earn, and new programs each month. The Small Business MBA is the one membership any business owner needs to run and grow. Start today.

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